Once again, Bonnysa's fresh and natural grated tomato has been rated by consumers and has managed to win the Flavor of the Year 2022 award. The decision is made after a thorough blind tasting carried out by real consumers, who rate different aspects of the product, such as the aroma, color, texture, and flavor, among other characteristics. The score obtained in all areas has been very satisfactory, allowing Bonnysa to once again prevail over other competing options.
Bonnysa has been in the market for more than 15 years and was a pioneer in the development and launch of this product in the Spanish market, responding to consumer demand for a fresh and natural flavor that also ensured total convenience. Since then, the product has grown steadily and has become a consumer favorite, available in more and more stores across the country.
Jorge I. Brotóns, commercial director of Bonnysa, stresses that "with this new milestone, consumers have confirmed their preference for our innovative fresh products and are encouraging us to continue working on new references, following a pattern that the company established in 2006 with the launch of its fresh grated tomato. We are proud to be able to continue to enjoy the consumers' trust."
"This award is a recognition to all the work carried out at Bonnysa, From the moment we plant the tomatoes until we grate them, we take care of every detail to meet the consumers' expectations and continue to be known for our quality, flavor and freshness," says Brotóns.
Last year, Bonnysa expanded its grated tomato range with new recipes and formats. Products such as grated tomato with a touch of oil and pepper have already found a place on the shelves, seeing a gradual increase in sales and becoming a complement to the original recipe.
Horeca formats have also been well accepted in the channel thanks to the versatility they provide.