High demand expected for Turkish strawberries

"Thanks to our greenhouses, we can manage the climate instead of being affected by them"

The demand for Turkish strawberries is at a satisfying level. Domestic demand is already high and with Valentine’s day coming up, demand from international markets should only increase from this point forward. Prices are slightly higher than last year, but the lower value of the Turkish Lira should not cause any issues in terms of pricing and profit.

The Turkish strawberry season has already kicked off with a good start, says Coskun Eren, marketing manager for Turkish fruit exporter Eren: “Although the volumes are still low, we see a high domestic demand from supermarket chains. High foreign demand is also on its way, as we have already started to receive requests from both our existing and potential customers for long terms programs throughout the season. Besides, special demand for 14th February will also come along shortly as it does every year. With the early start and higher volumes due to favorable weather conditions, the previous season was quite successful for Turkish strawberry exports, with a more than 50% increase in terms of volumes. The overall crop volume and quality for this season are expected to be similar to last year.”

Eren states that the company does not experience a lot of issues with logistics and even the value of the Turkish Lira should not lead to any problems for the strawberry season. “We expect to have a good season. We’ve already started to make our plans for our consistent long-term programs with our existing customers and newly coming demands from potential clients. As we aren’t highly affected by the disruptions in the logistic chain, we will be able to find the most optimized logistics solutions and make all our shipments to their destination on time. The prices are expected to be higher than last year due to inevitable increases in production costs, caused by inputs and labor force. Regarding the depreciation of Turkish Lira against the Euro and US Dollar, which is more than 50% when compared to last year, we would still expect to have very competitive pricing compared to our main competitors, namely Spain and Egypt.”

Although some regions in Turkey have to deal with changing climate conditions, this isn’t a problem for the strawberry industry, Eren emphasizes: “The most specific reason for the increased importance given to strawberry cultivation in recent years, both in our country and the world in general, has been its possible cultivation under different soil and climate conditions. As we are able to cultivate both in greenhouses and from open fields, we have the chance to manage the climate challenges and not be affected by them.”

“We aim to make strawberry one of our main products and we are increasing our volumes year by year. We have been investing for exploring new technologies for post-harvest shelf life preservation and tried them for research and development purposes in the previous season. Besides, our export destinations are expanding as we are branching out to new markets. The EU and Russia have always been the main markets for our strawberry exports. The Far East via air cargo has been significantly increasing its share recently. Having our own Logistics Department helps a lot, especially nowadays, to fix our long-term programs and meet our customers’ demand for the season. This year we will definitely sell more strawberries, at least 30% more than previous season.” Eren concludes.

For more information:
Coskun Eren
Tel: +90 533 695 5802
Email: coskun@erentarim.com 

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