Nova Siri Genetics has achieved some encouraging results. The Italy-based R&D company's varieties are now present throughout southern Italy, as well as in Spain, Morocco and Greece.
"In the main production areas of southern Italy, the varieties Melissa, NSG 203-Marimbella®, NSG 120-Rossetta® and NSG 207-Gioelita® increased by 18% compared to the previous campaign, from 800 hectares to 950. The Marimbella® variety has seen a remarkable interest. It has been especially appreciated for its extreme earliness and productivity in the autumn-winter months, which has registered a growth of 200%, from 100 hectares in 2021 to 330 hectares this year," explained Carmela Suriano, general manager EMEA of the company.
Specifically, in Campania, a region where NSG varieties represent 60% of the cultivars used by producers in the Sele Plain and Caserta valleys, Marimbella has grown from 90 hectares to 270 hectares this year. (Pictured on the right, Marimbella field in the province of Caserta. Photo from 22 December 2022).
Successful results were also recorded in Spain, where the growth trend of Nova Siri Genetics varieties used by Andalusian growers marked 35 million seedlings sold this year, compared to 20 million in 2020, registering substantial interest in Gioelita® and Marimbella®.
Marimbella plant in Huelva (Spain)
"It is important for producers to be able to count on multiple varieties that are able to expand the production calendar and guarantee, at the same time, quality and quantity in the different periods of the year. Each cultivar has its own physiology and it is necessary to choose those suitable for the production area in the different periods. Differentiating the production, avoiding production peaks, involves many advantages for the producer, such as, for example, better management of the labor and the gradual introduction of the product on the market, with better results in economic terms."
Nova Siri Genetics Laboratory
"Our varieties are characterized by very low cold weather exposure, suitable for Mediterranean areas, and can ensure a quality production from autumn to summer. The development and launch on the market of a new cultivar is the result of R&D work that lasts several years. The Nova Siri Genetics team, made up of highly qualified personnel with long experience in the sector, is constantly engaged in partnerships with the most important players in the Mediterranean strawberry industry, from nurseries to final distributors. This allows us to understand the evolution of the needs of all players in the supply chain, which are translated into an innovative and market-oriented varietal offer," concluded Carmela Suriano.