Greenyard announces strategy 2030 and its Vision on the Future of Food

On the back of positive H1 results and Greenyard’s continued profitable growth, Greenyard announces its Strategy 2030, including a first outlook on the value this will bring to the company and its stakeholders. Based on that foundation on the one hand, and a well-substantiated Vision on the Future of Food on the other, the company has made it a clear goal to become a plant-based powerhouse and deliver on a set of first and steep ambitions for 2025.

Consumers are increasingly searching for healthier, low-processed food, in particular plant-based products. At the same time, they are not willing to sacrifice convenience and preparation time in that shift.

"We are already one of the largest purely plant-based companies in the world, delivering close-to-crop and convenient products to our customers. Greenyard is committed to continuing to invest in convenience and accelerating the further widening of our plant-based portfolio. The acceleration will be enabled by a continued step-up in digitalization across the Group," said Hein Deprez, co-CEO. “More and more, people recognize the power and the importance of a healthy, plant-based diet for our health and for the planet. Close-to-crop food offerings are the cornerstone of our collective future. With Greenyard, we have delivered this from the start. We have the capability, through our scale and through our integrated relations with customers and growers, to capture a vital part of this fast-growing market. It gives us a head-start and a competitive advantage. Now, as a next step, we will push through in what is clearly the right direction.”

Marc Zwaaneveld, co-CEO: “The Strategy 2030 is the next big step. We look ahead and will reconnect with growth. Greenyardalready has more than 1000 plant-based convenience products in its portfolio. We will accelerate our activities in these products, supported by ongoing digitalization and strong sustainability ambitions. We strongly believe these will be the drivers for a higher growth rate in sales and profitability, complemented by targeted M&A or cooperation, thus creating additional upsides to our plans.”

For the full press release, please click here.


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