In the last four years, 2.1 million Spaniards have changed their habits towards veggie diets, and now Spain has 5.1 million consumers who recognize themselves as flexitarians, vegetarians, or vegans. What started as a trend has become a movement not even affected by the pandemic.
These are some of the main conclusions of the study 'The Green Revolution' that the consultancy firm Lantern carried out in 2021. Its first report, written in 2017, found that 7.8% of the Spanish adult population acknowledged that their diet was based on vegetables. Two years later, in 2019, this figure increased to 9.9%, and in 2021 the number of veggies will rise to 34%, representing 13% of the adult population in Spain.
Among these more than five million veggie consumers, flexitarians are the most numerous, accounting for 10.8% of the Spanish population, followed by vegetarians, who account for 1.4%, and in third place are vegans, 0.8% of the national population. The strong increase in the number of vegans is significant, which has grown by 60% compared to 2019, growth at the expense of the number of vegetarians, which is slightly decreasing.
Read here the full report in Spanish here.