"Global blueberry industry continues to grow, in the face of a changing market"

"The global blueberry industry must structure product demand in terms of volumes, markets, product requirements, market niches for special products such as organic production, and definition of product characteristics for each market."

Researcher Juan Hirzel Campos from the Chilean Agricultural Research Institute has made clear that the global blueberry industry must structure product demand in terms of volumes, markets, product type, and product quality attribute requirements for each market.

Once these questions are resolved, a "better-known market" can be approached, and projections can be made with greater objectivity. At the moment, the blueberry industry continues to grow based on statistics, projections, and expectations, which can cause a market collapse in some periods.

The main growth is occurring in Peru, with a lot of momentum and state aid to support the growth of agriculture in general, but with some areas of agronomic management for blueberries that require further development and specialization. 

Source: blueberriesconsulting.com


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