"Taste is more important than mass"

Luc Beirinckx, Hans van Gool, Paul van de Mierop and Koen Lauwerysen have known each other for more than 25 years, and from the very first moment, they had a connection. Four passions and shared visions came together; improving and renewing the tomato assortment, and focusing on know-how, quality, and innovation.

This all started in 2014 when these four growers from Belgium decided to join forces. The goal was to combine their experience, knowledge, and expertise in order to then enter the market together. It gave them the space to scale up and specialize. This collaboration which resulted in Den Berk Délice, has been an enormous success for sure.

Each board member has their own expertise. One knows a lot about cultivation, the other about finance, and so on. In this way, they complement each other in their growth to become the largest tomato grower in Belgium.

Data Driven Management
Consumers that enjoy their range of high quality tomatoes is what Den Berk Délice is so pleased about. Taste is more important than mass. The IIVO supports them in this. The technology gives them more insight. For example, by looking ahead at weather forecasts and cultivation based on Data Driven Management, they, as growers, can make better decisions. This benefits their crops.

The growers are especially pleased with the clear overviews and the simple way of creating a growing policy. Weather forecasts can easily be used in the cultivation strategy and can be viewed wherever you are in the world.

"We believe in sustainable growing and the IIVO helps us with that. With the use of data, we can increase taste and production with less use of natural resources," says Koen Lauwerysen, Director of Den Berk Délice.

At Den Berk Délice they are working full steam ahead with innovation. They are fully committed to robotization and Data Driven Management. "At the moment we are not quite there yet, but we are preparing our organization for the future. Within five years, Data Driven Growing will take over a large part of horticulture. I think the combination of people and technology will be a great success," concludes Koen Lauwerysen.

Also at Den Berk Délice, growing according to the Plant Empowerment principles has been introduced. As a result, the Belgian tomato producer has already implemented a number of changes and is already experiencing numerous benefits.

They have a higher production, the product has a much better quality and they also use less natural resources.

The shared experience and expertise of its owners and their growers, combined with the support from IIVO and growing by the principles of Plant Empowerment, will take Den Berk Délice towards a sustainable future.

For more information:
Hoogendoorn Growth Management
info@hoogendoorn.nl
www.hoogendoorn.nl


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