Pro-environment consumers and suppliers are patronizing ‘ugly’ agricultural products that do not fit ‘market standards’ to counter the practice of discarding them.
Most of the ugly looks of the fruits and vegetables are the outcome of organic, natural farming. An example of such 'unsightly produce' is the yellowing of an apple’s skin due to organic farming where the apples aren’t covered with bags. While these apples may taste better, most of them would never make it to the market.
Choi Hyun-joo, head of Uglyus, which began offering a subscription service for ugly agricultural produce in October of last year, noted that discarding ugly-looking fruits and vegetables generates massive environmental costs. "Food waste accounts for 8% of all greenhouse gas emissions," he added.
Read the complete article at econotimes.com.