Nature Fresh Farms, an independent greenhouse produce grower in North America, is sharing its new brand identity that embraces the recent growth and innovation of the company.
The Leamington, ON-based operation specializing in peppers, cucumbers, tomatoes and, soon to be, strawberries, is launching its new look by way of introducing retailers to the depth of greenhouse-grown produce and the benefits of supplying customers with quality, produce year-round. The newly branded campaign symbolizes a new era for the company that is exciting retailers with its produce that is planted, grown, and harvested with sustainability in mind.
“We constantly strive for perfection when it comes to not only the produce that we grow, but for the process that it takes to get to the finished product,” says John Ketler, vice-president of Nature Fresh Farms. “This look and feel encompasses the innovation and growth across every aspect of our farming operation to give customers a look at how far we’ve come and the steps it takes to provide such a product.”
The new branding comes in the wake of a variety of changes that have expanded the company’s presence throughout North America. Increased distribution, the physical development of expanded facilities in Ohio, Mexico, and Texas, retail partner growth, sustainability efforts, and product innovation all play a role in the success of Nature Fresh Farms.
“The rapid growth of Nature Fresh Farms over the past few years has helped us identify the need for a change that would reflect all of the best elements of our company. Our purpose, culture, people, products, innovation, and story set us apart,” says Matt Quiring, director of sales for Nature Fresh Farms. “We now have a refreshed look and message that brings consistency, boldness, and a memorable experience for all of our partners and consumers. This is a really exciting time as we position ourselves for our next phase of growth!”
'Growing for a Kinder Future' is the mantra of Nature Fresh Farms and sustainability is the backbone of the company’s efforts around providing quality and flavorful produce year-round while producing a minimal carbon footprint.
Look for the new branding starting this month.