Ecoation anno unces the appointment of Mauricio Manotas in the key position of Chief Revenue Officer (CRO), effective November 2021. Manotas brings more than 20 years of experience as a global leader in the horticulture industry. He most recently held the role of President and Managing Director at Ludvig Svensson. Spanning 18 years, Manotas’ career with Svensson began as regional sales manager, rose through the ranks and in 2014 become President of the well-known greenhouse player’s American subsidiary located in Charlotte, NC.
Manotas’ engineering background and manifold of university studies in Canada, the United States, Mexico, and Colombia combined with his apparent approach to leadership helped in instituting Svensson as the most recognized brand for climate screens in the Americas. Over a decade ago he established Svensson’s presence in Mexico.
Throughout his eight years as president of Ludvig Svensson, Manotas led the way for the US and Canadian team to become a powerhouse and key industry participant. “Together with both my US/CAN team and Latin American team, I feel we accomplished far more than anticipated and did a fantastic job building the Svensson brand throughout the Americas, and I’m hoping to do as much if not even more at Ecoation,” says Manotas. “From the moment I first heard Saber and Maryam recount their journey, I couldn’t help but fall in love with the concept and what they’re trying to do for the Horticultural world."
“Ecoation is on the path towards significant advancement in the Horticultural Biotech and AI/Robotic market and as we advance our journey and look to substantially increase our market presence, I’m confident in Mauricio’s ability and proven track record to help lead the company through its next big phase of meaningful growth,” says Saber Ecoation’s CEO. “Mauricio has the right tool set and experience to make a lasting impact, ensuring Ecoation reaches its true potential. The years of experience and deep understanding of the value of data-driven decision-making makes Mauricio the best leader for the roll out plan that we have here at ecoation.”