Affinor Growers has hired a Fraser Valley, BC nursery for commercial propagation of its first strawberry seedlings. Delivery of the Fragaria Ananassa “Delizzimo” strawberry seeds from the Netherlands is scheduled for this Friday. Affinor expects seed propagation to begin immediately upon receipt of the seeds, followed by its first commercial strawberry harvest in late November.
There is now a timeline for Affinor’s 15,000 square foot leased greenhouse in Abbotsford BC to begin producing vine-ripened, soil-grown strawberries ready for store shelves. The company is using external propagation experts for expedited planting and QA processes. Affinor takes over when the seedlings are ready to be transplanted into pots for fruiting. This anticipated revenue milestone represents the launch of the “Affinor Growers” brand and vertical farming technology.
Affinor Advisory Board Member, Tom Baumann commented: “I’ve been a professor for 30 years at the University of Fraser Valley and working in agriculture for 40 years. I’ve seen many vertical farms. This is the simplest, most productive, and sustainable design developed to date. I’m excited to be able to contribute my strawberry expertise toward making Affinor Growers a global leader in sustainable food production.”
CEO Nick Brusatore commented: “This should be the first of many strawberry facilities with Tom Baumann leading the production and SOP protocols. The Affinor management team, consultants, and advisors have created an aggressive strawberry scaleup plan, along with kale, lettuce, and cannabis growth plan for turnkey mass production globally.”