The Belgian cooperative, BelOrta, has updated nine of its specialty tomato varieties packaging. In doing so, the cooperative wants to market a unified, recognizable premium concept.
Contemporary packaging line
BelOrta's assortment has more than 50 kinds of tomatoes. Many are specialties, available in their own packaging. This packaging has been renewed in a brand new, overarching concept. The packaging has 'clean colors and contemporary designs', So, these products form a strongly recognizable concept.
The tomatoes that have gotten this new look are Sweet Lily, Papritom, Deliziano, Ministar, Sweet Bel, Cherrystar, Ruby Red, BelOCoeur (Coeur de Boeuf), and Scarlet Red.
Many of BelOrta's growers farm under lights. The cooperative can, therefore, supply the market with many varieties year-round. BelOrta says buyers love how tasty these products are. So, it purposefully chooses varieties that excel in this respect.