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Leaders of Mexico’s horticultural industry come together in person

The AMHPAC Annual Convention in its XIII edition was held with great success, from September 1 to 3 in Los Cabos, BCS, Mexico. 300 people participated in this event, representatives of 142 companies, which greatly exceeded the goal set by the national organization.

Without a doubt, there was great expectation among the participants for an emblematic event of the industry that for more than 10 years had been carried out uninterrupted, but had to be canceled in 2020. The foregoing due to the pandemic caused by Covid-19 that has affected the world and among its consequences had prevented the realization of face-to-face events.

During the Congress, all the necessary measures were taken so that the representatives of the companies felt comfortable and safe, allowing all activities to be carried out without setbacks.
Here is an overview of activities during the event:

  • Ordinary general meeting.
  • Cycle of Conferences.
  • Trade show.
  • Meetings with experts in the Suspension Agreement.
  • Trade mission.
  • Meetings with representatives of financial institutions.
  • Cocktail and Networking activities.

Ordinary General Assembly of Members
As is tradition, the first activity, prior to the Congress, was the Ordinary General Assembly of Members where the decision was made to renew the National Board of Directors of AMHPAC for the period 2021-2023, made up of:

Board of directors 2021- 2023
President, Guillermo Jimenez Cárdenas from Jalisco
Vicepresident, Félix Tarrats Zirion from Queretaro
Treasurer, Javier Ignacio Lopez Ruffo from Sinaloa
Secretary, Eduardo Rodríguez Garcia from Baja California
Counselor, Eduardo de la Vega Canelos from Sinaloa
Counselor, Germán Jose Gandara Fernandez from Queretaro
Counselor, Luis de Saracho from Jalisco
Counselor, Tirso Limon Martinez from Queretaro
Honor and Justice Committee
Juan Ariel Reyes Rabago from San Luis Potosi and 
Oscar Woltman de Vries from Queretaro
Independent Counselor Javier Delgado Mendoza from Mexico City

Meetings with lawyers specialized in the Suspension Agreement 
After this, the lawyers in charge of attending the negotiations of the Suspension Agreement for the Mexican Tomato, held an informative session for the exporters affiliated to the AMHPAC.

On behalf of the Aguirre, Aguirre y Asociados Law Firm, Lic. Dolores Aguirre and Lic. Gastón Becerril participated; while on behalf of the United States, Akin Gump: Stephen Kho, Yujin McNamara, Devin Sikes, Brian Pomper and Roger Murry were present.

It should be noted that the lawyers attended the queries of about 40 companies in private meetings.

Inaugural act
The Inaugural Act of the AMHPAC Annual Congress in Los Cabos was held with great influx. The event counted the participation in the presidium of the following officials and representatives of sister organizations:

  • Alfredo Diaz Belmontes (Director General of AMHPAC).
  • Maria Eugenia Jimenez Ceballos (SENASICA).
  • Hector Guerrero Herrera (Ministry of Economy).
  • Guillermo Jimenez Cardenas (President of AMHPAC).
  • Alvaro Gomez Reynoso (Government of BCS).
  • Pedro Diaz Jerónimo (FIRA).
  • Jose Manuel Terrazas Astorga (Agroasemex).
  • Salvador Garcia (President of CABC).
  • Alberto Cruz (APHYM).

In his message to the attendees, Engineer Guerrero mentioned that agricultural processes must be transformed to promote optimal growth of the Industry.

He also said that protected agriculture, which today is present in the 32 states of the Mexican Republic with an area of more than 42 thousand hectares, also allows to produce food under unfavorable conditions and still produce food that meets the highest standards quality.

Conference cycle was made up of:

  • The influence of drought and lack of water on agricultural planning.
    Speaker: Dr. Diego Berger, Mekorot Special Projects Coordinator.
  • The rough tomato virus and prevention strategies focused on varietal resistance.
    Speakers: Antonio de Sainz, Commercial Director for EnZa Zaden México and Oscar Lara, Product Specialist. Sponsored by Enza Zaden.
  • How can we use climate, crop, production and financial data to increase the success of the crop and the organization?
    Speaker: Victor Rebolledo Villegas, member of Grupo Ridder. Sponsored by Ridder.
  • Advances in labor reforms in times of pandemic.
    Speaker: Jesus Manuel Ortiz Bishop, Partner of the Ortiz Andrade Law Firm.
  • The importance of sustainability in the protected agriculture industry.
    Speaker: Laura Tamayo, Bayer Director of Public Affairs, Communication and Sustainability.
  • Keynote Conference: The questions that as a Leader you have to ask yourself today.
    Speaker: Brigitte Seumenicht, CEO of the consulting company MERKATUA®.

Trade mission
In parallel, more than 50 meetings were held between producers and marketers from the United States and Canada.

A special thanks to the AMHPAC Sponsors who were a key part of the realization of this event. We have an exhibition floor made up of 33 stands of companies that provide products and services. The event showed that as an industry we adapt more every day to the changes that have occurred and we are ready to face the challenges that lie ahead.

AMHPAC is looking forward to seeing you at their 2022 annual convention.

If you are interested in obtaining the presentations of the speakers or would like more information, please contact:
Karina Reyes



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