M&S Select Farmers: Andy Roe features in TV campaign
Partnering with M&S for over 20 years, the collaboration between Flavourfresh, Sweet Rosso tomatoes and the premium food retailer hits a sweet spot this month as our Head of Tomato Production, Andy Roe, features in their current Fresh Market Update advertising series. Airing for the first time on Monday 12 July 2021 on ITV, Sky TV and Channel 4 and then throughout the week, Andy’s interviews with Lucy Versamy, filmed earlier this year on site at Lansdales, walk the consumer through the Sweet Rosso journey. Andy explores the unique flavours, how they are achieved and what makes both Flavourfresh and our tomatoes stand-out winners at M&S.
Andy and M&S explore how flavour rather than colour is key in the Sweet Rosso variety, grown exclusively for M&S for 8 years at Flavourfresh. The partnership is a strong one, forged on providing the sweetly unique flavored fruits season after season and keeping M&S stores fuelled with tomato availability all year round.
Read the complete article at www.flavourfresh.com.