Hatch Chile season has arrived

The Hatch Chile pepper season has started earlier than predicted this year thanks to Mother Nature.

Frieda’s works with certified, authentic growers located in Hatch, New Mexico and received the first few shipments last week, with supply anticipated to pick up after the middle of July. The season is expected to continue through the end of September.

The Hatch Chiles will be available in 1 and 2 lb. retail pouches in mild, medium and hot heat levels. 

“We can’t wait to get our new Hatch Chile pouches into the hands of consumers,” says Cindy Sherman, director of marketing, innovation & insights. “When we set out to redesign the pouch, we wanted it to feel friendly and inviting to bring more shoppers new to Hatch Chiles into the fold.” 

Frieda’s offers Hatch Chiles in a branded 25 lb. case, which can be used for side-stack displays, and in 1- and 2 lb. retail pouches in mild, medium and hot heat levels.

Frieda’s works with its grower partners to ensure excellent quality and strong supply until the end of the season.

For more information:
Drew Pawlan
Frieda's Specialty Produce
Tel: +1 (714) 733-7612
www.friedas.com 


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