"New wetting agent allows growers to improve profit with reduced water costs.”

Verano365®’s latest input innovation for greenhouse growers and soilless growing media producers addresses soil moisture management with a wetting agent powered by OpusMAX®. Cultivata™ is an advanced, proprietary liquid surfactant formulation that has shown superior wetting capabilities in hydrophobic growing media.

During internal product development, the team pitted Cultivata against current products to test product performance. Water management is critical to growers not only throughout crop cycles but in maintaining plant vigor on retailer shelves.

Cultivata has shown superior initial wetting ability, increased water retention, and ability to rewet over time. The increased efficacy is due to the company’s proprietary technology, OpusMAX, patent-pending host chemistry that will create supramolecular structures from active ingredients and amplify performance.

“For our team, it’s not just about coming out with new products, but bringing the market inputs that can outperform the best thing available today,” shared Herbert Rabalais, President of Verano365. “With Cultivata we’ve developed a gold star wetting agent that allows growers to improve their profit per square foot with reduced water costs.”

“Cultivata is a wetting agent that hits on all cylinders,” said David Coorts, Vice President of Technical Development for Verano365. “Not only can the product cut wetting time by half, but it helps the media retain water better and more consistently. Ultimately, by achieving these things with a wetting agent, you’re going to have healthier, more vigorous plants and improve shelf life.”  

Cultivata is being introduced during Cultivate’21, a horticulture tradeshow hosted by AmericanHort that draws thousands of growers and industry professionals annually. Verano365 will exhibit at the show in booth 2609. Cultivata is the fourth product release from the Texas-based start-up utilizing OpusMAX to increase the efficacy of horticultural inputs.

For more information:
375 Commerce St., Suite #100
Southlake, TX 76092


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