Partnership combines long history in green industry with LED solutions

Fluence by OSRAM, today announced its partnership with BFG Supply (BFG), a technology-enabled distributor to the green industry.

Founded in 1972, BFG has a long history of serving professional growers, lawn and garden centers, landscapers, and indoor growing stores. BFG provides a high level of customer service, as well as a broad product range. BFG is a single-source supplier for the green industry’s needs, including offerings for watering tools and control solutions as well as multi-acre, fully integrated professional greenhouse structures.

“Fluence is the LED lighting provider for cultivators growing a multitude of crops,” said Dave Daily, president, and CEO of BFG. “The company’s proven LED technology has enabled commercial facilities and home hobbyists throughout the U.S. to successfully achieve their cultivation goals, and we’re pleased to offer our retail customers and the larger green industry the most innovative lighting technology for their facilities.”

Fluence’s LED technology will join and augment BFG’s diverse portfolio of cultivation solutions. Fluence’s full product line will be available to BFG customers, providing hydro shops, garden supply centers, and commercial growers throughout the country with highly efficient, broad-spectrum LED solutions for their indoor and greenhouse environments.  

“The BFG team has a long, storied history in the U.S,” said David Cohen, CEO of Fluence. “We’re thrilled to partner with BFG to bring Fluence’s technology closer to more growers through BFG’s modern distribution facilities and skilled customer success team. Our collaboration enables BFG to meet and exceed cultivator demands by delivering advanced lighting solutions to growers throughout the country.”