When talking about anti-frost, anti-hail, anti-rain structures, and similar, the purchasing phase tends to be separate from the installation phase. Giuseppe Borracci, new market developer at Gruppo Serroplast, explains that both should be taken into account. Especially now the investment costs are rising, efficiency of the installment and the cultivation are of high importance.
"Serroplast's approach is what makes the difference. Thanks to our skilful staff, we manage to design, manufacture and install the structures and provide after-sales assistance. This is because we take particular care of the crop's agronomic management."
Solutions for table grapes, soft fruits, and stone fruits
"Our solutions do not just protect the crops from bad weather but help create a micro-climate that considers the soil and weather conditions of each specific area. A system may not have the same characteristics as a nearby one if the air, water or soil conditions change, as it needs to determine the best quality and shelf-life possible. We establish a direct relationship with our final customers so we can take care of them until they commercialize their produce."
How is the system put in place? "Over the years, we have developed a system made up of rods and poles. We use train tracks that, starting from the perimeter, ensure great stability even in case of violent weather events. We employ a special machine that makes readjustments or retightening unnecessary, helping save money on maintenance."
Of course, a company using such technology and materials must have been affected by the current logistic crisis and increase in the cost of the material.
"Increases have been almost exponential since December 2020, which has caused problems with our clients as the cost of our services has increased. These exaggerated prices have affected many investments, with a significant drop in maintenance activities or in the set up of new systems. The main materials affected by this are plastic, iron, and galvanized iron. The origin of this phenomenon is well-known, as is the fact that China has stockpiled many resources."
"Logistics is another problem. There were moments when we could not purchase nor sell because we could not find containers. The more money we offered for them, the more we were asked. There was no certainty that the raw materials would arrive, nor that our products would be delivered. We are still in the midst of the crisis and, for a container from Italy to South America which used to cost USD 2,000, we now spend up to USD 4,000/5,000. Everything is still happening while contracts were signed over 6 months ago when the market was not affected by such speculation. It is easy to imagine at what price we are honoring our contracts today! Sector analysts are certain the crisis will end before the end of the year but, in the meantime, growers have lost their purchasing power and are forced to postpone investments."