As many brands are investing in improving their customer experience, industry experts estimate that the chatbot market will reach $1.25 billion by 2025. The benefits of chatbots extend beyond offering immediate responses to customers. They can also perform business tasks such as collecting customer information, scheduling meetings, and reducing overhead costs.
Because of this, many startups and savvy brands are now incorporating chatbots into their daily operations, interactions with customers, and sales processes. Here are six ways businesses can use chatbots:
1. Deliver Excellent Customer Service
Chatbots are proving a great option for businesses that don’t want their customers to be put on hold, research for answers in the FAQs.
2. Streamline the Shopping Experience
To offer a great experience only requires via a chatbot involves writing what you want to the chatbot and it’ll send the information to the sales department.
3. Personalise Communication
Chatbots are able to answer specific questions customers have, instead of displaying a long list of unnecessary information. The more attention a customer gets, the greater their desire to buy something.
4. Automate Repetitive Tasks
Most customers are looking for answers to common and related questions. Through chatbots, you can avoid answering the same questions every time. This will also reduce your employees’ workload.
5. Personal Assistant
Chatbots can be used as virtual personal assistants to simplify tasks. For instance, you can create bots to send customers suggestions and tips related to what they’re looking for.
6. Showcase New Products or Services
Using chatbots, you can showcase your latest products or services to your target market.