FruitHydroSinni, an Italian company specializing in the production and commercialization of fresh and processed products from hydroponic and aeroponic crops, has decided to expand beyond the European border, to the United Arab Emirates in particular. A first experimental phase may turn into a great business opportunity.
"Our company has invested a lot on environmental sustainability, innovation, agricultural requalification, a careful use of resources and product research in line with a healthy lifestyle. Over the past few years, we have attracted the interest of Italian and European buyers, and now the Middle East is interest as well, as it is fascinated by our vast catalogue perfect for those with intolerances and allergies to nickel and histamine," explains Anna Cirigliano, CEO of FruitHydroSinni.
Anna Cirigliano in an aeroponic tomato crop.
"Thanks to the support of European and Middle Eastern professionals we are drafting studies and feasibility plans so as to define the right investments to be made in the United Arab Emirates. We will start with an experimental phase that entails the export of nickel- and histamine-free processed products under the FruitHydroSinni brand, so that we can perform tests while maintaining our organizational structure flexible and assess whether to introduce fresh produce as well."
"If the market is interested, the idea is to commission the Italian production to local professionals and install vertical aeroponic crops for tomatoes and strawberries, as it would lower transport costs and meet demand with pre- and after-sales assistance, show-rooms and warehouses. The Arab Emirates are known for their predisposition to consumption, "their market is suitable for investments in Italian food, especially if the exported products have an added value, as is the case with those free from nickel, histamine and heavy metals."
Aeroponic crop of green beans.
FruitHydroSinni is also working on various projects together with other businesses, Universities and research centers such as Fondazione Eni Enrico Mattei, Alsia in Metaponto and University of Basilicata.
For further information:
FruitHydroSinni
Via Zara, 1
75025 Policoro (Mt)
(+39) 351 8403546
info@fruithydrosinni.it
fruithydrosinni.it
facebook.com/fruithydrosinni