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Webinar on 15 June, 16:30 – 17:45 (UTC +2)

Best practice cases from Americas illustrate success holistic approach

After the success of the first webinar "A one-stop solution to feed the world" starring the Chinese region, the American region will be addressed on 15 June. The content line is ‘co-creation for future-proof production’. Various speakers are scheduled to explain the relevant developments on a global scale, business opportunities in the Americas, impact on Sustainable Development Goals, and various cooperation models on the topic Feeding & Greening the city. Dave Nichols, head of the strategy at AppHarvest, will explain the foundations of the AppHarvest business model and the choices that were made. The importance of collaboration and sharing knowledge will be illustrated by Felix Tarrats, CEO of Ceickor.

Achieving food security means guaranteeing the supply of high-quality and nutritious food supply for a growing world population. However, the current food system is a threat to both people and our planet. This situation requires us to rethink the way we produce our food, and how we can increase supply while significantly minimizing the negative impact on the environment.

The Dutch ecosystem consists of an integrated approach from farm-to-fork to feed and flower the people in the cities. Important parts of the ecosystem are breeding and propagation, growing young plants, growing vegetables and flowers, packaging and logistics, trade, retail and consumer marketing. All parts of the value chain must be represented. Building long-term relationships is essential for all parts of the ecosystem to function optimally.

Webinar series
In the webinar series of three, existing ecosystems at various food production locations around the world are discussed for inspiration. Making governments, licensing, and subsidy providers as well as investors and the financing sector aware of the added value of horticulture as a mature asset class. On 15 June at 16:30hrs (UTC+2) the American region takes center stage. On the agenda are Lambert van Horen (Senior Specialist Fresh Produce – Rabobank), Marianne Vaes (Agricultural Counselor to the US and Canada – Embassy of the Kingdom of the Netherlands), Jaap Bond (President – Top Sector Horticulture & Starting Materials), Daniël da Costa (Program Manager – NLWorks), Dave Nichols (Head of Strategy – AppHarvest) and Félix Tarrats Zirión (General Manager – Ceickor).

This webinar series is primarily focused on national and international policymakers, licensing, and subsidy providers who stimulate investments in agri-food and investors in horticulture.

Registration for the second webinar on 15 June, 16:30 – 17:45 (UTC +2) is possible at and is free of charge.

The organizing committee consists of AVAG, Dutch Greenhouse Delta, GreenTech, Netherlands Enterprise Agency, Top Sector Horticulture & Starting Materials, and World Horti Center.

The Dutch Horticultural cluster
The Dutch horticultural cluster is strong in facilitating cooperation between governments, industry and the education sector with the aim of jointly creating sustainable urban deltas. Pre-competitive cooperation in which Dutch knowledge and expertise forms the starting point for the cocreation of future-proof production systems in order to work towards achieving the Sustainable Development Goals.

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