The European market (which encompasses 743 million consumers) is now close to having an uninterrupted blueberry supply for 12 months of the year. Morocco, which is effectively linked to European markets from the point of view of economic and logistical integration, has integrated and extended the European production season.
The continental European season begins in February with productions from Huelva (Southern Spain), between June and July blueberries from Portugal, Northern Italy, Romania and Serbia are added, followed by Poland, other countries on the European continent (mainly Germany and Holland) and Ukraine.
Morocco, Spain and Poland are the reference European suppliers, while the Netherlands and Germany mainly serve national markets. Due to strong domestic consumption in the UK, blueberry production is developing rapidly in several areas of England and Scotland.
In Italy, there is a process of diffusion of production that touches the main producing regions of the country in an arc of 1.500 km, in latitudes between 46°40' of the regions from the north (Piedmont, Trentino and Veneto), in the center of Italy (Tuscany and Lazio) and 36°50' from the southern regions (Sicily and Calabria, to which Apulia and Basilicata are added). With different climates and different varieties, currently Italy can cover a blueberry harvesting calendar that runs from February to September.
According to blueberriesconsulting.com, the main variety of blueberries produced in Italy is the Duke, distributed in all regions of northern Italy. In these areas, a varietal diversification process is being carried out with the introduction of other later varieties, such as Blue Ribbon, Top Shelf, Draper, Cargo and Last Call. In the cold climate areas of southern Italy, Ventura is by far the main cultivated variety.