After many experiments, three Malaysian farmers that bet on the cultivation of Japanese melons, one of the most expensive fruits in the world, in Putrajaya - the administrative capital of Malaysia - have finally been able to put their precious luxury fruits on sale.
According to Seh Cheng, the director and co-founder of this exclusive melon farm, every melon is like a work of art. Seh and his colleagues pamper each piece of fruit they grow in the company's sophisticated greenhouses. They give them careful massages with a cloth or a glove to improve their flavor and play them classical music.
These entrepreneurs, who learned the Japanese melon cultivation process by visiting Japanese farms, managed to grow about 400 melons, nearly half of which they were able to sell. During an event held a few days ago, customers were able to access the harvest to select their favorite specimen at a price of about 33 euros per unit. The rest of the fruits were sold over the Internet.