A man in Vietnam devised what can be seen as a most interesting marketing strategy: He took out a Ferrari 488 GT to sell loads of melons. Well, it's not a real Ferrari… What we see is a replica of the Ferrari 488 GT, that was built by the owner himself. Also, he showed his ingenuity in figuring out multipurpose uses for the replica of the sportscar.
A video which emerged on YouTube shows a man named Vu Van Nam is selling melons from his car. The engine bay at the front under the hood, is being used as a storage space to keep the melons. Overall, the car is there for eye candy. The Ferrari 488 GT replica attracts a large crowd and wherever it stops, the owner starts selling melons.