Global fresh fruit supplier turns to agri-data provider to improve market intelligence

UniFrutti forge partnership with Tridge to support international growth strategy

UniFrutti Group, an international fresh fruit supplier, has turned to Tridge to provide comprehensive market analysis to support its ambitious growth strategy and to help improve its market intelligence within the fruit and vegetable market.

Tridge is a global trade ecosystem that uses a combination of real-time and historic data as well as insights from a team of market experts to help buyers and suppliers in the food and agriculture industry make informed and agile trading decisions.

The partnership will provide UniFrutti with in-depth analysis on fruit market trends, including information on specific fruit varieties and categories from around the world. Personalised reports and access to a range of data (seasonality, product prices, export/import rates, production rates) will aid strategic decisions, strengthening Unifrutti’s role within the industry.

Analysis and insights provided by the Tridge, will also help the fruit supplier improve knowledge sharing within its internal network and outline best practices for utilising market intelligence. This will not only be used to determine business choices but will sustain the launch of new products in different regions by identifying demands amongst a large pool of potential buyers.

As one of the largest private groups in the fresh produce industry, UniFrutti exports over 50 million cartons of product per year and its global operations extend across Africa, South America, Europe, the Middle East and APAC. Its major investment sites include Chile, the Philippines, and South Africa, where it has over 14,000 planted hectares.

Alessandro Gonzato, Market Analyst at UniFrutti Group, said: “Due to the complexity of the market, one of the biggest challenges is collecting reliable, up-to-date and comparable data on fresh fruit trends. Our partnership with Tridge can help support this. As an international supplier, it’s important that we are aware of market developments and are making decisions based on accurate data.”

Hoshik Shin, founder and CEO at Tridge, said: “We look forward to supporting UniFrutti with our market data, insights and customised reports. There is currently no other provider who can offer the in-depth level of intelligence or the ‘on the ground’ knowledge that we achieve through a network of local engagement managers. Complementary to our technology, EMs are located in 60 countries across the world and deliver expertise from their respective markets while strengthening and building relationships with buyers and suppliers.

“The Tridge platform tracks thousands of products and our market intelligence team then analyses this data against key trends within the industry. This will help underpin Unifrutti’s decision making strategy, creating new trade opportunities.”

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