De Ruiter launches new "extra red" tomato variety

"We aim for a radient red color with every bite"

Launched under the Fullred banner, De Ruiter announces a new range of varieties, a tomato with deep crimson color both on the inside and outside of the tomato fruit. Ben van den Bosch is one of the tomato breeders at De Ruiter, and tells more about this exciting new product line.

Ben looks back: "Breeding for internal color is a long process, but my goal was to make tomatoes that I liked to eat myself, aiming for a radiant red color with every bite. The plant material available at the time was linked to a type of tomato that didn’t work for growers, until ultimately, we were able to breed it across into varieties suitable for professional glasshouse growers."

Ben continues: "Currently, we’re launching the Fullred concept, an innovation that aims to bring to life our ability to create tomato varieties with appetite appeal. The focus here is on the color, but it’s important to emphasize that the varieties that we develop under Fullred excel in taste as well! The color makes the cut fruit tempting to eat; increasing the number of purchases, so the consumer, the retailer and ultimately the grower benefit too.”

Ben concludes: "For now, we focus on rolling out Fullred across several segments, all of our truss pipelines, beef tomatoes and even pink ones, for example Hakumaru. Hakumaru is pink, with a beautiful red color on the inside, following on from our first Fullred variety: Inspired, and much more is in the pipeline!"

For more information:
De Ruiter Seeds


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