Graziani Packaging has recently introduced new smooth and corrugated cardboard punnets under the Magic Punnet® brand. The analyses carried out by the Waste Watcher International Observatory revealed that food waste was still a relevant issue in 2020, although it did drop progressively. It is estimated that approximated 27 kg of food per person currently go to waste, i.e. almost 12% less than during the previous year. What is more, the analyses carried out in collaboration with Conai have shown that consumers choose packaging to waste less.
Packaging is appreciated and used as a tool to identify the expiry date of a product and gather information on storage as well as on recycling. According to Comieco, paper and cardboard are the preferred choices.
"Our company has always worked with paper and plastic packaging, focusing on reducing the material used while maintaining the performance of the products so as to guarantee their sustainability. This is why, over the years, we have presented innovative solutions that are not as thick, yet are sturdy and maintain the same capacity. This has enabled us to worked with markets far away such as Oceania, Central and South America and the Mediterranean," explains Roberto Graziani.
The internal R&D laboratory and the ongoing search for materials in line with the needs of final consumers have led to the creation of a new line of packaging materials now part of the Graziani Packaging range.
"I am talking about smooth and corrugated cardboard punnets that will be commercialized in partnership with Cartografica Galeotti under the Magic Punnet® brand, part of the Magic Packaging System® line."
The new punnets can meet the various printing and communication needs of clients while still maintaining the recycling and performance characteristics required by the market. They meet the requirements of both the fresh produce and food sectors.
"Our products are available globally, but Italy is our home and Italian clients are and will always be our history and our future. This is why we are always looking for new products and alternatives," stresses Alessandra Graziani from Graziani Packaging.
"We are also working strengthening our presence on the Italian territory, so much so that we have opened warehouses in Sicily, Calabria, Apulia, Piedmont and Trentino Alto Adige over the past three years and have acquired distributor partners. We have done this to guarantee weekly routine services as well as emergency interventions in 12/24 hours. Last but not least, some news as regards Magic Corner® solutions will be presented at Macfrut 2021."
Roberto Graziani concludes by saying that "we are aware that there are difficult years ahead of us, but we believe we can go back to playing the leading role we had in the past. It will take a lot of courage, but we are positive it will happen."