Instant gratification for Whately greenhouse grower

“We get the early stuff going then, like the cabbage and the kale,” says owner David Wojciechowski. Once these cold-hardy veggie seedlings — or “starts” — are large enough to be sold and transplanted outdoors (perhaps under row covering or other cold-weather protection), “that’s when we move in the tomatoes, peppers and eggplant,” he says.

In 2015, the farm and greenhouse operations legally split to become Harvest Farm Greenhouses and Harvest Farm Produce. Though separate, the two businesses fit together like peas in a pod.

Says Wojciechowski, “Gary and I talk to each other every day, we share the same facilities, and many of the same staff who work for me in the winter and spring then move outside and work with him.” And as far as greenhouse sales go, “Harvest Farm Produce is my biggest customer,” he says.

Because Harvest Farm Greenhouses is entirely a wholesale operation, he doesn’t sell directly to home gardeners, who can find his plants at local farms and retail garden centers around the Pioneer Valley. This lets Wojciechowski focus on what he loves — growing plants, not dealing with the front-of-house needs. “I deal with well over a hundred customers, and that’s enough,” he says.

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