According to some, the pandemic be prompting a fresh focus on fruit and vegetables. Indeed, health remains high on the list of shopper priorities. Nearly nine in 10 shoppers (86%) are actively trying to improve their diet in some way, with eating more fruit and vegetables cited as the top aspiration.
Since the first lockdown, many changes have taken place in consumer behavior, and food behavior continues to develop. In a recent study of "the desire to change", it is fascinating that more than three-quarters (83%) of consumers changed the way they plan, buy and prepare food at the beginning of the first prohibition, and more than half of consumers (51%) claimed to have eaten more fruits and vegetables.
Sales of green vegetables (such as cabbage, spinach and even bean sprouts) among Tesco shoppers have surged because the locked-in Britons have more time on their hands to start cooking again. At a national level, the latest data suggests 70% of adults are not meeting the 5 A Day target and there has been little change to total fruit and vegetable intakes this decade.
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