License fees for Jerusalema Dance Challenge videos?

Many enjoyed the Jerusalema Dance Challenge that took off in February last year. Also in the horticulture industry, many joined the challenge and recorded a nice video. However, now the hype may end in a financial bummer as Warner Music is demanding license fees for using the song. 

Several international media (, for example) report that companies that used the song to join the Jerusalema Dance Challenge have been invoiced because they had to pay license fees to the record company. 

German health care institutions already seem to have paid the bills. 

A spokesperson from Warner Germany told DW that private persons would not be fined or need to obtain a license to use "Jerusalema" as part of the challenge in Germany, Austria and Switzerland. But the record company's stance is different if "there is an advertising or image-promoting effect in favor of an institution, organization or company." That is where license negotiations start, reports 


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