Calvin Weber and his family in Roachville, N.B., have a goal to provide their customers with fresh-harvested tomatoes, cucumbers, and peppers almost year-round. They do this using a 140-by-40-foot greenhouse and selling their produce directly from a storefront attached to the greenhouse.
The Evergrow’in Produce operation on the outskirts of Sussex involves the entire Weber family, including Calvin’s wife Betty and their children. It’s not unusual to see the youngest children in the greenhouse or at farmers’ markets.
Calvin explained that his family’s move to New Brunswick from southern Ontario was prompted by their Mennonite community outgrowing their church and school there. Their community began looking for land and business opportunities across Canada and the result pointed to the Sussex area.
Because the greenhouse offers fresh Cherry tomatoes, normal size tomatoes, English cucumbers, and peppers, Evergrow’in Produce has developed a dedicated local clientele. The Webers extend their marketing by attending farmers’ markets in Sussex and Kingston through the summer and autumn.
“The farmers’ markets are an important opportunity to introduce our family and our produce to a large number of people,” said Calvin, adding that once people learn about the freshness and quality of their produce, they become regular customers, many of them showing up at their store.
“We have a lot of regular customers from the local area and we also have regular customers who travel from Fredericton, Moncton, and Saint John to buy our products,” he said. “We even have a customer from Miramichi who comes fairly regularly. They really appreciate the fresh high-quality food we produce.”