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United’s re-Fresh Experience now available on-demand

The United re-Fresh Experience concluded its 10th session last week, wrapping up the live experiences in January. This approach to gathering the industry in dialogue to address critical topics was an opportunity for fresh produce companies and professionals to start the new year with purpose.

“The United re-Fresh Experience was exceptional,” said Craig Fields, director, account management, Northwest, RPE, “More than 30 of our employees participated in sessions that met their specific functions within the company. The content exceeded all our expectations! This was an experience that ensures our company is positioned for success in 2021.”

Guiding the industry through business strategies and objectives to meet the needs of our new reality, the United re-Fresh Experience addressed these ten topics, now available on-demand:

  • Strategic Thinking and Planning for a New Reality
  • Finding Balance: Managing Remote and in-Person Work Environments for Success
  • Managing Food Safety Through Disruption and Crisis
  • Adjusting for Changing Shopper Behavior: The Dynamics of Sales & Marketing
  • Sustainability: Building and Re-Building Initiatives Into Your Operations
  • Creating Flexible Supply Chains to Withstand Future Challenges
  • Saving Foodservice: Rebuilding the Restaurant and Hospitality Sector
  • Online Produce Sales: Creating New Buying Experiences
  • Building Success: Adopting Diversity and Equality into Corporate Culture
  • Selfcare Strategies for Personal Well-Being in Stressful Times

Each live 90-minute session began with a presentation, followed by structured discussions in break out rooms on the same topic. All 10 sessions are now available on-demand offering the presentation content from each.

“From diversity and inclusion to food safety, shopper marketing to rebuilding restaurant and hospitality, the United re-Fresh Experience touched on our most critical challenges for the new year,” said Amanda Griffin, United Fresh vice-president, education and program management. “The industry embraced our approach to finding solutions and focusing on ways we can be successful as an industry in 2021.”

“I’m thankful to United Fresh for hosting these timely topics at the start the new year,” said Rachelle Schulken, marketing event manager, Renaissance Food Group. “The variety of content, from business strategies to personal growth and corporate accountability, really touched on everything we’re focused on as a company in 2021.”

United Fresh thanks its title sponsors, American Packaging Corporation and Bayer, and individual session sponsors FMC; Neogen Analytics; Robinson Fresh; Russ Davis Wholesale, Inc.; Shelf Engine; SunFed Perfect Produce; and Sunkist for supporting this creative approach to addressing industry topics.

United re-Fresh Experience attendees can now access the sessions on-demand. For those who missed the opportunity to participate in January, on-demand content is also now available at a discounted rate. Individual sessions can be purchased for $100 each for United Fresh members ($150 for non-members).

Companies and individuals can also purchase an on-demand United re-Fresh Experience ten-session package for $495, for United Fresh members ($695 for non-members). To purchase individual sessions or the full suite of sessions on-demand, visit

For more information:
Mary Coppola
United Fresh Produce Association
Tel: +1 (202) 303-3425

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