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Dutch grower showcases new strawberry variety

"Growers can "score points" this summer with strawberry F1 "Estavana""

Growers can "score points" this summer with the strawberry F1 "Estavana"

ABZ Seeds' assortment for the Fresh Market was already expanded in December with strawberry F1 "Soraya" and now the new strawberry F1 "Estavana" is added. “This strong, everbearing variety has been specially developed for summer outdoor gutter cultivation. Due to the good productivity in combination with the attractive yet firm fruits, this strawberry is very well suited for retail,” says Gé Bentvelsen, breeder and director of ABZ Seeds.

ABZ Seeds, based in Andijk, Holland, is a breeding company that specializes in developing F1 hybrid strawberry varieties, propagated from seed. For more than 20 years, ABZ Seeds supplies a wide range of strawberry varieties for the floriculture and the fresh market, worldwide.

Outdoor gutter cultivation
The F1 hybrid strawberry varieties are extensively tested by means of cultivation trials before they come onto the market. This involves looking at the best cultivation method and also at developments in the market. F1 "Estavana" is best suited for outdoor gutter system (scaffold cultivation) in summer. Sales via Retail are a good possibility. “The vigorous yet compact plant can withstand the summer heat as we experience it nowadays. The long trusses and strong flowering ensure that F1 “Estavana” produces beautiful, large and long-lasting strawberries, on the racks, during the entire harvest period,” Gé says.

Scoring with "Estavana"
Characteristics of F1 "Estavana" are: a strong, vigorous plant with a high yield of tasty, juicy strawberries. With this, the new variety has achieved its goal of supplying tasty, long-life strawberries to retail. "With a strong ever bearer like F1 "Estavana", every grower can “score” easily!", Gé says enthusiastically.

For more information:
ABZ Seeds
Vleetweg 12
1619 PR Andijk
The Netherlands 
ilona@abz-strawberry.nl 
www.abz-strawberry.com  


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