Sarya Holdings launched Smart Acres last year Sarya Holdings, the parent company which recently launched the UAE’s latest hydroponic vertical farming concept, Smart Acres, has launched its all-new health-conscious food line and has secured partnerships with a number of brands from around the world.
Set to launch in Q1 of 2021, Fit Farm will offer quick yet healthy and all-natural foods that can be prepared on the go. While the company plans to introduce a full range of healthy and nutritious food products, their initial food offering will include a wide selection of high-quality ready-to-eat chicken with the title of ‘Really Tasty Chicken Breast’.
It will provide health-conscious consumers with a selection of ultra-tender, preservative-free, hormone-free and antibiotic-free chicken which comes in five different flavors.
Commenting on the upcoming launch of Fit Farm, Abdulla Al Kaabi, CEO of Sarya Holdings, says, “Our mission with Fit Farm is to empower the people through accessible cuisine driven by healthy lifestyle choices and connecting them with readily-available healthy foods.''
The recent news comes after the company experienced exponential growth in 2019/2020 with the launch of a new concept, a roll-out of partnerships, and all-time high sales, creating a drive to strategically expand beyond borders whilst continuing to build locally.
Currently, Sarya is partnered with over ten South Korean brands to strengthen the import and distribution of its products to the GCC. Throughout 2020, the company has successfully strategized to secure new key partnerships with several brands from Japan, India, Mexico and the Philippines in 2021. Ringing in the new year with a wider variety of new products, Sarya will also be increasing its imports and exports outside of the GCC to reach new international consumers.
Source: Caterer Middle East