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Popularity of vegetarian Christmas dinners causes increase in veg demand

SuperValu, expects to sell just under 1,900 tonnes of Irish vegetables over the festive period- amid surging demand for vegetarian and vegan Irish Christmas dinner essentials such as brussels sprouts, carrots, parsnips and potatoes. 

One of the country’s leading supermarket chains expects that due to the increased interest in Irish food this festive season combined with shoppers who are keen to support local almost 2,000 tonnes of vegetables will end up on dinner tables nationwide reports the irishmirror 

SuperValu, believes that because consumers are more aware of supporting local producers this year in particular, coupled with a spike in demand for vegetarian and vegan alternatives, they expect to sell just under 1,900 tonnes of Irish vegetables.

Ray Kelly, Interim Managing Director, SuperValu, said that supporting local has always been in the food retailer’s DNA.

“We source from Irish suppliers wherever possible and we expect increased interest from shoppers in buying the very best in quality Irish food this Christmas.

“We are very fortunate to have long-standing partnerships with a range of Irish companies, which allows our customers to put the best of local and Irish on the table for their Christmas dinners,” said Mr Kelly.

“(It is important) to make sure that buying Irish is a top priority to give food producers from across the country a boost during the busiest trading period of the year.”

The brussels sprout, diner’s perennial dinner-table festive favourite, is so far proving to be top of consumer demand with the supermarket giant expecting to sell 135 tonnes of the love or hate vegetable.


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