Fruit and vegetable differentiating formats gain market

Constant innovation has led the agricultural sector to adapt to the new demands of consumers by developing innovative healthy, high-nutritional, great-tasting products. One of the latest trends is mini-sized fruits and vegetables, which are conquering the market with their differentiating format.

An example is Lililup, a mini-melon from Jimbo Fresh. Eating this melon is a unique experience, not only because of its intense flavor, juicy and soft meat but also because of its 'great' size. It is perfect for eating with a spoon and it is ready to be eaten wherever and whenever consumers want.

"We have always bet on innovation, on new proposals that seduce consumers and provide them with new experiences. That's why we also focus, within our wide variety of proposals, on varieties where size is important," stated Miguel Angel Jimenez Bosque, the CEO of JimboFresh. "Family nuclei are increasingly smaller, the pace of life is faster, and -most important- consumers have become much more demanding. That's why we have been able to adapt and offer a response to all these needs," they stated.

Natural and novel snacks
MyCubies has also opted for cucumber snacks, packaging fruits that are 8 to 11 cm long and that weigh 25 to 40 grams in cans, bags, or cups, which can be consumed at any time and anywhere, enjoying a healthy diet. It's a new take on a well-known product that can help youngsters consume this vegetable and become familiar with a healthy diet.

Variants of the traditional
In addition to the mini formats, companies dedicated to the agricultural sector seek to differentiate themselves with variants of traditional products that maintain their healthy value. Unexport aroused the interest of its customers at Berlin's Fruit Logistica 2020 with Redi, a vegetable from the broccoli family that has a characteristic purple color in its shoots and an intense flavor that adds originality and can help differentiate any dish. It has more antioxidants, high content of vitamin C, and can be cooked in many different ways (raw, grilled, steamed, etc.) making any recipe slightly sweeter and giving it a striking flavor.



Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber