Australians will soon have access to delicious new varieties of strawberries, thanks to a partnership between Perfection Fresh and Plant Sciences, Inc.
Perfection Fresh CEO Michael Simonetta said: “In today’s COVID world, encouraging people to eat fresh fruit and vegetables is more important than ever. We can do this in many ways, but at Perfection, we believe in finding innovative ways to capture the imagination of consumers while delivering a superior product.
“As a consumer myself, I look for quality and consistency in the produce we eat at home, and I’m often disappointed by the ‘hit and miss’ experience when it comes to strawberries,” Mr Simonetta said.
“Through our partnership with PSI, we intend to provide new premium strawberries that offer a consistent eating experience, unmatched flavour, and an extended shelf life.
“In recent visits to PSI’s breeding plots, I’ve personally experienced the varieties we’re bringing to Australia that will complement what we’re currently delivering to consumers.”
Scott Nelson, Global Development for PSI, said: “We’re excited to build on this newly formed partnership, and we look forward to bringing strawberry varieties that offer an exceptional eating experience to consumers while giving growers a competitive edge.”
Some of these varieties are now available at your local supermarkets with more varieties coming soon.
For more information:
Luke Gibson
Perfection Fresh Australia Pty Ltd.
Tel: +61 428 003 349
www.perfection.com.au