DMA Solutions welcomes fresh produce professionals to join an interactive webinar named “Marketing Matters.” Launched to offer fresh produce marketers a forum for learning, sharing and an open dialogue, each webinar is hosted twice a month on Zoom at 1PM CST.
For several months, Dan’l Mackey Almy, along with the team at DMA Solutions, have hosted webinars covering important topics such as how to navigate marketing during sensitive times, managing virtual trade shows and utilizing digital promotions to achieve brand goals.
“Marketers in the fresh produce industry are often faced with similar challenges,” said Almy, president and CEO of DMA Solutions. “We launched ‘Marketing Matters’ to create a space for us to come together and gain context and confidence as we continue to proliferate and protect the brands that we serve.”
In each session, Almy presents and offers insights on relevant topics before opening the floor for attendees to ask questions or share thoughts. DMA Solutions plans to cover other important topics in the near future, such as:
- The current state of social media
- What your CEO needs to know about marketing
- How sales and marketing can work together
- Preparing for a virtual Fresh Summit
Those interested in attending future Marketing Matters webinars can register at the link provided here or email the DMA team at firstname.lastname@example.org. Previous webinars are also available on the free resources page of the company’s website.