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Horticentar expands in Serbia and Croatia

Dutch knowledge and premium products in the Balkan region

Horticentar (Adria DOO), as a subsidiary of a Dutch and a Macedonian company has been actively present in the Balkan region for over 5 years in the sales of premium fertilisers and technical equipment for agri- and horticulture.

Local presence
Horticentar is the exclusive dealer of the Dutch fertiliser company Van Iperen International and in addition to the fertilizers, they offer assistance to producers in all phases of growing fruit, vegetable and field crops in the form of technical support.

The company's strong point is their local presence with 25 experienced staff actively visiting and advising customers in the field in the various countries.

New buildings
After 5 years of active presence and dedicated work on the market, today the company can boast a large presence in the field and an impressive reference list of clients.

To support this presence and to offer faster and more efficient deliveries, they are currently building new warehouses in Serbia and in Croatia.

The new business facilities and logistics centers will be operative by the end of the summer of 2020 and will give another boost in improving the supply chain.

HCA Serbia under construction

HCA Croatia under construction

As a subsidiary of its parent companies - KG Greenhouses (NL) and Balkan Greenhouse DOO (MK), the company's goal is to offer a unique, extensive and reliable approach and thus provide clients with top products and Dutch technology.

"We are especially proud of the successful business cooperation with other Dutch companies in the Balkans, of which Fleunerra stands out", they share. "Fleunerra is engaged in the production of the highest quality planting material, according to Dutch technology and with genetic material by the Dutch institute Naktuinbouw. The contribution of our company in this cooperation is reflected in the distribution of Van Iperen specialty fertilizers that Fleunerra uses in production and thus places a complete Dutch product of this fruit culture on the market."

"What irresistibly unites us as two companies with a Dutch background is the use and application of Dutch knowledge base, expertise and decades of experience, all with Dutch special fertilizers.

"Van Iperen International as our partner offers the widest range of Specialty Fertilizers for fertigation and foliar application, which we through our technical support represent to our clients and together with them choose the solution that best suits local conditions.

"Our goal is to establish the same cooperation with a growing number of Dutch companies in the Balkans, as well as to support the improvement and application of new technologies to all producers."

For more information:
Horticentar Adria doo
+381 66 123 46


Fleunerra – Holland Tree
+381 22 440 000

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