Ben van der Heide recently joined Bosman Van Zaal in Aalsmeer, the Netherlands, as Chief Sales Officer. In this capacity he is, together with Manager Sales & Marketing Ronaldt Thoen, responsible for the commercial activities of this turnkey greenhouse builder.
Van der Heiden is an experienced horticulturalist, who has gained a lot of international knowledge as managing director of a renowned foil greenhouse construction company. At Bosman van Zaal he will mainly focus on the structural growth of the organization, monitoring of the quality strategy and he will focus on the integration of new developments, such as vertical farming, climate containers and other innovations. Developments that determine the future of international horticulture.