Farmers delivering veggies from a fleet of ice-cream trucks

When the coronavirus pandemic escalated in early March and Colorado’s governor ordered all restaurants to end on-site dining, Eric Skokan prepared to watch his life’s work slip away. Instead, he’s delivering carrots and arugula to his neighbors like a vegetable-slinging ice-cream-truck driver.

Skokan and his wife, Jill, own two restaurants and a farm in Boulder, Colorado. After closing their restaurants Black Cat and Bramble & Hare, the duo scrambled to come up with new ideas to keep the business afloat, including a roadside farmstand and meals for delivery or pickup.

But their biggest experiment also turned out to be the most successful. They cleaned up an old ice cream-esque box truck sitting on their property, installed some bells above the windshield, gave it a fresh coat of paint, and started selling vegetables around town. Mabel the farm truck, as she’s affectionately known around Boulder, is a runaway success.

Source: Atlas Obscura.

Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

© 2020

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber