HydroGarden is delighted to announce its merger with leading German hydroponics wholesaler, Grow In, based in Berlin. By joining forces, the two companies create a large hydroponics wholesaler in the European market, with nearly fifty years combined industry experience. By working with Grow In HydroGarden aims to futureproof its position as a market leading wholesaler despite the changing landscape of trade between the UK and the EU.
Founded in 1995, Grow In is the brainchild of Robert Salinger and Stefan Mack who established one of the first shops in Europe to specialise in hydroponic equipment. Grow In has since expanded to form a company of more than 50 hydroponics experts, operating across Europe out of its Berlin-based warehouse space, which totals 6000 m² and holds thousands of product lines.
HydroGarden has been supplying specialist hydroponic equipment to the trade since February 1996, in that time becoming the largest hydroponics wholesaler in the UK. HydroGarden offers a range of products for the grower, from world-leading brands to own-brand flagship ranges. This merger, combined with its recent opening in South Africa, demonstrates a commitment to become a dynamic force in the world market. HydroGarden’s head of sales Tom Ellis will be joining the management board of Grow In, and will be based in Berlin. His new role will be to develop and expand the combined business in mainland Europe.
HydroGarden Managing Director Jonathan Aldridge is delighted that the transaction is going ahead, saying “HydroGarden and Grow In have been friends for a number of years and believe that a similar business ethos makes us ideal partners. HydroGarden has a strong customer base in Europe and our desire to continue to supply these customers, regardless of the changes brought about by Brexit, means that we have been looking for a European base for some time. We consider the location of Grow In and their approach to business to be an ideal fit. We look forward to working with the Grow In team to build a strong and successful sales and distribution operation in the coming months.”