Australia: Reusable bag start-up ‘The Swag’ doubles sales

Although many small businesses and retailers across Australia are feeling the pinch of COVID-19, for some - like reusable bag start-up The Swag - business is skyrocketing.

The Swag’s product range includes reusable teabags, dry cleaning bags, food wraps, lunch bags, grocery bags and beauty wipes; it is designed to preserve the freshness of fruit and vegetables, and minimise food wastage.

Launched in 2016, the company has achieved a growth rate of about 30% year-on-year and — with customers now reluctant to go the shops amid the pandemic — the business has seen purchases increase by over 50% during the past few months.

Founder and managing director Peita Pini says while COVID-19 may affect the company’s wholesale market due to air freight costs, it won’t affect long-term plans to scale up the business. “Sales have gone through the roof over the last few months … and less trips to the shops have definitely been a driver for those sales,” she told SmartCompany.

“Fruit and vegetables are key to bolstering the immune system, and people are filling their [Swag bags] with confidence that [their products] will last two weeks or more.”

Last year, The Swag was featured in Oprah’s O Magazine, and this already led to a significant jump in sales. Now, the company has been setting the foundation for further expansion in the US and other international markets. The business has also changed the portion of proceeds it is donating to not-for-profit Destiny Rescue — which exists to end child sexual exploitation and slavery — from 100% last financial year, to 5% this year.

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