High productivity and homogeneous fruits with high Brix grades. Prices are rising sharply, and Marisol strawberry growers are satisfied with both the variety and the market trend over the past week.
Pino Montano grows 100 thousand Marisol plants in Policoro (Matera). "My experience is very positive - said the farmer - and it has become well established over the years. As a matter of fact, I have been cultivating Marisol for four years. At the end of March the production yield was already 400 grams per plant, with a high sugar content."
Ready-to-ship strawberries, Montano company
Despite the early start of the 2020 campaign, Montano has not encountered any production scalability. "Regularity is one of Marisol's distinctive traits. A plus is that the wholesalers and the large-scale retail trade are acknowledging it and demanding it. In the last ten days or so prices have risen and are now beyond expectations, with peaks of 4 euro/kg."
The strawberries produced by Montano are distributed in all general markets, in the Italian large-scale retail trade and also abroad, through the privileged channels of Il Frutteto.
Another producer is Pasquale Lobreglio di Rotondella (Matera). "Marisol's plants are performing well. We work hard, with dedication and sacrifice, and we are reaping the results. We have about 40 thousand plants and, probably, next year I will increase them, because we are able to obtain an excellent yield, combined with high organoleptic characteristics. The consumer wants good strawberries, and we are committed to satisfying them."
Lobreglio farm
Supermarkets and wholesale markets are increasingly asking for a product with a balance between acids and sugars, but which is also good in appearance and with consistent pulp, which keeps well in packaging without losing its turgor. "Marisol can meet this demand - added Lobreglio - which many of us producers also want in a variety. At the same time, we aim for varieties that come off well, that are easy to harvest and easy to process."
"It is a product that stands out - concluded the producer - and that satisfies the entire supply chain, from producers to consumers. Prices are now clearly rising and this allows us to look to the future with a little more optimism."
Contact:
Marco Magnani
Tel.: +39 335 8250118
Mario Magnani
Phone.: +39 335 5614410
Email: marcomiasas@gmail.com
Website: www.viveroscalifornia.com