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"Newly launched formula encourages root system"

Verano, a startup horticultural technology company, announced its first product called Thrivedo at Biocontrols USA Conference held in Portland, Oregon.

Thrivedo consists of a proprietary protein-surfactant that delivers a significant increase in nutrient efficiency, water uptake, and plant vigor. Thrivedo is enhanced with OpusMAX, the company’s inn vative formulation technology, which has a powerful synergy with the active ingredient and further amplifies its properties. “All of Verano365’s science-based solutions have one common goal—to help greenhouse and nursery growers maximize profit per square foot,” said John Appel, president of Verano365.

“When talking to growers, they will quickly tell you one of the biggest challenges they face is how to squeeze more profit out of their existing infrastructure. That’s what Thrivedo does." 

Technical Director David Coorts says the feedback is promising. “Thrivedo works by encouraging the root system to develop more robustly early on and to more efficiently assimilates nutrients,” Coorts said. “The increased root development results in nutrient and water uptake, which combined makes plants healthier. Growers are seeing higher yields, shorter cycle times, lower unit costs and extended shelf-life in crops like ornamentals, lettuce, tomatoes and herbs.”

For more information:
Dawn McKenzie 

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