A new variety of strawberry will be available across the country thanks to an innovative Sussex grower.
The Summer Berry Company has secured a deal with Tesco to sell the Malling Centenary strawberry, which is larger and sweeter than its predecessors.
This is a big coup for the Summer Berry Company, which has been farming since 1966 and is based near Colworth, a hamlet just outside Chichester,.
Here, strawberry production has benefited from the warmer South Coast climate, milder winter and recent sunshine.
The Summer Berry Company has 400 acres of polytunnels and 60 acres of glasshouses in Chichester.
The first of its Malling Centenary strawberries hit the Tesco shelves a couple of weeks ago.
Tesco berry buyer Laura Mitchell said: “It may still seem some way off but the arrival of the first British strawberries of the year means that spring is just around the corner.”