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Alternative ways for local growers to market their produce

As the COVID-19 pandemic disrupts local food systems, local farmers and markets must adapt to ensure consumers can access fresh, nutritious food.

There are numerous ways that local producers can offer products to consumers while practicing social distancing, and farmers’ markets can make adjustments to minimize community spread of COVID-19.

But now is the time for you to consider alternative methods to find and connect with customers during a time of confusion and challenge.

This guide from Purdue University offers ideas and guidance on the following:

  • Social media marketing tips to advertise alternative delivery systems
  • Food safety and handling standards, plus additional COVID-19-related precautions
  • Alternative delivery system options, including:
    • On-farm pickups or roadside stands
    • Off-farm pickups or pop-up markets
    • On-farm grocery market
    • Online orders
    • Local grocers and co-ops/regional distributors

Oregon Tilth has also posted a webinar to help growers find alternative sales channels for their products, which you can view here.


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