Russian retailer Magnit to increase purchases of domestically produced vegetables by 80%

Russia’s Magnit retail network plans to increase vegetable production in its greenhouse complexes by 30% in 2020. It is also set on increasing direct purchases from Russian producers by 80%. This will reduce the dependence on imported products.

In 2020, Magnit plans to launch the first phase of the greenhouse complex in the Krasnodar Territory, where they will grow tomatoes and cucumbers for delivery to network stores. As noted, the opening of such a complex will allow the company to increase its own production of tomatoes by almost 70% and cucumbers by 20%.

Products from the greenhouse complexes of the Magnit distribution network are sold under the brand name “Magnet Freshness”.

Magnit added that the company had already agreed with 40 Russian agro-industrial enterprises and farms to purchase about 170,000 tons of products, primarily tomatoes, cucumbers, apples, onions, cabbage, potatoes, carrots, in the first half of the year. According to the company, the volume of purchases this year is more than the figure for the same period last year by more than 80%.


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