Attendees at the Paris International Agriculture Exhibition - held from February 22 to March 1 in the French capital - who visit the stand of the "CuTE: Cultivating the Taste of Europe" European promotion campaign can get to know first hand the European methods of agricultural production (greenhouse and outdoor) and the characteristics of the fruits and vegetables produced in the continent.
With more than 100 exhibitors from 40 countries, the Parisian event is an important showcase for the European campaign, which in the first year alone has reached 143 million potential consumers and has managed to appear in 451 international articles. During this period, a spectacular mobile greenhouse has toured Europe to promote the consumption of tasty and healthy European fruits and vegetables.
This second year, the CuTE program will continue with the actions started in 2019, especially the radio campaign to publicize European strawberry varieties and the EUROTOUR, which will travel along the French coast during the month of July to communicate the characteristics of the greenhouse production method and the characteristics of fruits and vegetables in the EU internal market.
Results of the first Euro-barometer prepared by CuTE
FruitVegetablesEUROPE has presented and analyzed the results of the first Euro-barometer survey carried out within the framework of the CuTE program regarding the perception and knowledge of European consumers on the methods of fruit and vegetable production in the EU in five target countries: Germany, Spain, France, Poland, and Greece.
According to the survey, seven out of ten Europeans claim that European origin is important when they buy fruits and vegetables. For half of them, European origin is one of the factors that influence their food choices and has a small weight when it comes to buying fruits and vegetables. Almost 4 out of 10 say they eat European fruits and vegetables whenever they can.
When buying fruits and vegetables, the product's quality and price prevail over the methods of production and environmental sustainability. The results of the survey suggest a low level of knowledge of production methods. Most Europeans do not know that the fruits and vegetables they eat are grown in greenhouses and 1 in 4 has a positive perception of greenhouse production