Up until some two years ago, plant-based products were still seen as products for a small group of vegetarians only. The offer and differentiation of the products was poor. Also, recipes for those products weren’t well developed as vegetarians were the only interested clients and at the same time the amount of vegetarians was limited.
Since few years consumers are more and more aware of the impact of the meat consumption for the environment and the cost in CO2 emission that results in climate changes. This results in more conscious decision with regard to food consumption as well as changes in habits of the consumers in Poland.
According to opinion research center Panel Ariadna, 28% consumers in Poland ate meat free products and 30% declares they want to try this kind of products. Based on the results of a different research (Ibris research center) even 59% of the respondents are planning to limit their meat consumption in the coming year. Also so-called ‘meat affairs’ changed the perception of meat and meat products. The group of flexitarians is now anyway the key target group for the plant based meat replacements.
According to agroberichtenbuitenland.nl, there is no doubt that this market will grow in Poland: only last year the amount of vegetarian orders that was delivered by Uber eats grew by 151%. It seems that non meat food is becoming a new norm in Poland.